Nous avons actuellement plus de 271 visiteurs connectés sur nos sites (dont 15 sur generationmp3.com - 253 sur le forum)

Écrit par
Sylvie

Blog Chatter Can Triple Future Sales of Music Albums

Jeudi 14 février 2008 à 15:42 | Dans la catégorie Bibliothèque Virtuelle

In his new research paper entitled, Does Chatter Matter”, co-authored with former student Elaine Chang, NYU Stern Professor Vasant Dhar, an expert in the strategic implications of information technology, finds that the volume of blog posts featured on the Internet before an albums release can significantly affect future album sales, and in turn predict sales for record labels. This is the first study to quantify the economic impact of user-generated content for the music industry.

 

 

 

Based on a sample of 108 albums released during the first two months of 2007, Professor Dhar found:

  • When legitimate blog posts exceeded a threshold of 40 before an albums release, sales were three times the average
  • If the albums blogged about were associated with a major record label, sales increased five-fold
  • When blog activity reached more than 250 posts, sales were six times the average regardless of an association with a major or independent label
  • The number of an artists MySpace friends also contributed to higher future sales, but had a weaker correlation as compared to blog chatter

Professor Dhar tracked changes in the volume of online chatterblog posts and the number of friends an artist has on MySpacefour weeks before and after an albums release date.

 

The full working paper is available at: https://archive.nyu.edu/handle/2451/23783

 

To speak with Professor Dhar, contact Jessica Neville in NYU Sterns Office of Public Affairs, 212-998-0666, jneville@stern.nyu.edu, or contact Professor Dhar at 347-400-1804 (mobile).

 

Source: NYU Stern

No tag for this post. 3,474 Vues Partager Envoyer à un ami Imprimer cet article

Ajouter un commentaire

Vous devez être connecté pour publier un commentaire.

- Devenir membre

Un trackback

  • Myspace » Blog Chatter Can Triple Future Sales of Music Albums [...]

    […] Rocker Report wrote an interesting post today on Blog Chatter Can Triple Future Sales of Music AlbumsHere’s a quick excerptThe number of an artist’s MySpace friends also contributed to higher future sales, but had a weaker correlation as compared to blog chatter… […]

    [...]


 

Commentaires récents

 
   
Fermer
Envoyez le par e-mail